Insights

Writing on growth, performance and adaptation.

Notes from the work: growth, performance, AI adaptation, the questions founders keep asking, and what actually happens when you build the thing instead of just talking about it.

Adaptation

The AI Design Looked Convincing. That Was the Problem.

7 August 2026

We used AI to develop a detailed solution design for a client. It was fast, comprehensive and remarkably convincing. Just before we released it, instinct told me to challenge it. What we found changed the way we use AI in every design we produce.